Speaker 2012

Dominique TurpinPresident IMD

How far can you stretch your brand ?

Dominique Turpin is the president of IMD and Nestlé Professor at the same school. He was previously the director of the MBA and of the program for Executive Development at IMD. His teaching, research and consulting covers marketing and international strategy, both in Europe and in Asia where he spent several years prior to joining IMD, with particular focus on brand management, customer orientation and communication strategy. Based on the analysis of real-life successes and failures, he will discuss brand extension strategies and criteria for the luxury industry.

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